This is my go to everyday shampoo. I’ve been using Aveda for 20 years and I always come back to the Shampure. It has Morikue protein that strengthens my hair and makes it smell wonderful.This is the best smelling shampoo ever! I adore it. My hair is left feeling clean and healthy, and the scent is like aromatherapy. I will keep buying this until they no longer make it!