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While the beauty industry may seem like it’s all about the ladies, Aveda knows men like to look and feel fresh as well, so they’ve come out with lines of personal care and grooming products designed just for guys. From shampoo to pomade, you’ll find what you’re looking for with Aveda Men.

Among these styling products is one of our personal favorites, the Aveda Men Pure-Formance Grooming Clay. A unique offering in Men’s styling, this matte-finish, high hold product is used a bit differently than your classic styling products.


How To Use Aveda Men’s Grooming Clay

  • Work a small amount of the product between your palms, making it more pliable and easier to distribute. Aveda Men’s Grooming Clay is a tougher consistency than most styling products, making warming the product between your hands key to its’ ability to create an ideal style.
  • Apply to damp or dry hair, ensuring product is not clumping or becoming too concentrated in any one area. Gently work through with fingers or comb through to provide optimal product distribution.
  • Style as usual. This product is ideal for those looking for a high hold, no-shine look or a more textured style, so ensure this is what you’re going for before applying.

That’s just one way to get an amazing look with Aveda Men! Check out the vast amount of options below for more options to enhance your grooming with Aveda Men.

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Recent reviews on men products

Aveda Botanical Kinetics Purifying Gel Cleanser 150mlAveda Botanical Kinetics Purifying Gel Cleanser 150ml
Aveda Botanical Kinetics Purifying Gel Cleanser 150ml


This is an awesome cleanser if you have oilier skin. You can definitely feel that it is cleaning your skin & not just cleaning it but deffinetly removing everything from your skin.. love this product
Aveda Men Pure-Formance™ Grooming ClayAveda Men Pure-Formance™ Grooming Clay
Aveda Men Pure-Formance™ Grooming Clay


Gives my hair great texture while still leaving my hair super nice. Doesnt stick or leave my hair like glue
Aveda Scalp Remedy Dandruff SolutionAveda Scalp Remedy Dandruff Solution
Aveda Scalp Remedy Dandruff Solution

It Works!

I was skeptical as I have been dealing with an itchy, dry scalp for a while now and no products seemed to help. But I am so glad I found this. It does a great job at soothing my scalp which then allows the itching and flakes to go away. I'm so happy that I found this! It is expensive but so worth it.

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