While the beauty industry may seem like it’s all about the ladies, Aveda knows men like to look and feel fresh as well, so they’ve come out with lines of personal care and grooming products designed just for guys. From shampoo to pomade, you’ll find what you’re looking for with Aveda Men.
Among these styling products is one of our personal favorites, the Aveda Men Pure-Formance Grooming Clay. A unique offering in Men’s styling, this matte-finish, high hold product is used a bit differently than your classic styling products.
How To Use Aveda Men’s Grooming Clay
- Work a small amount of the product between your palms, making it more pliable and easier to distribute. Aveda Men’s Grooming Clay is a tougher consistency than most styling products, making warming the product between your hands key to its’ ability to create an ideal style.
- Apply to damp or dry hair, ensuring product is not clumping or becoming too concentrated in any one area. Gently work through with fingers or comb through to provide optimal product distribution.
- Style as usual. This product is ideal for those looking for a high hold, no-shine look or a more textured style, so ensure this is what you’re going for before applying.
That’s just one way to get an amazing look with Aveda Men! Check out the vast amount of options below for more options to enhance your grooming with Aveda Men.