In today’s ingredient-conscious culture, it seems there’s a new all-natural brand on the market every time you turn around. The beauty industry is booming, and it can be hard to sift through tons of green and eco-conscious offerings to find what’s best for you. Luckily, many reputable brands have been doing all-natural, botanical beauty for ages. Among these, the brand that stands out as a long-running safe bet for fabulous results is AVEDA.
Who are AVEDA and where are the products made?
AVEDA, an industry leader in haircare, skincare, and beauty education, has been harnessing the unique power of botanicals since its inception in 1978. Founder Horst Rechelbacher was inspired to create the AVEDA line after a trip to India, where he was introduced to Ayurveda, one of the world’s oldest medicinal practices. Ayurveda rests on the belief that true wellness comes from a delicate balance of mind, body, and spirit. Natural extracts for all three form a holistic approach to self-care. Rechelbacher loved this idea, and with the creation of his first product in his kitchen sink—a clove shampoo—AVEDA was born.
AVEDA today has grown far and wide from its founder’s home in Blaine, Minnesota. The company headquarters, however, is still in Minnesota—Minneapolis, to be exact—and maintains the brand’s focus on unique products infused with ayurvedic remedies. Owned today by Estée Lauder, AVEDA is a cruelty-free brand that doesn’t test on animals, preserving peace and harmony for all creatures, big and small. AVEDA has also become a household name for hairstylists, with education centres all over the United States that educate future stylists in aesthetics and hairstyling.
Is AVEDA natural?
AVEDA specialises in formulas that nourish the body and entice the senses. From stimulating shampoos like Aveda Rosemary Mint Purifying Shampoo 250mlto powerfully potent conditioners like Aveda Invati™ Advanced Thickening Conditioner 200ml, AVEDA blends the transformative power of plants with ancient Indian ayurvedic methods to create products that promote wellness of mind, body, and spirit. The natural extracts infused in each AVEDA product provide not only the best ingredients for your skin and hair woes but also potent aromatherapy to boost your experience with every use. AVEDA products go beyond skin deep, leaving your hair and skin looking stunning while keeping your mind and spirit soothed and nurtured.
Is AVEDA sulfate free?
AVEDA’s commitment to creating products that nourish and refresh the mind and body doesn’t stop at its inclusion of ayurvedic extracts and remedies. AVEDA doesn’t use sodium lauryl sulphate (SLS) or sodium lauryl ether sulphate (SLES) in its products. These ingredients, often linked to dryness and irritation of the scalp and hair, can strip natural oils from the skin. That’s what prompted AVEDA to use only safe, naturally derived surfactants in its products. No matter your level of sensitivity, you’re likely to find safe, soothing options in the AVEDA line. For those with serious ingredient sensitivities, Aveda Shampure Nurturing Shampoo 250mlor Aveda Sap Moss Weightless Hydration Shampoo 200mlare great options to maintain a smooth, calm scalp and soft, shiny locks—no itching or burning included.
So, is AVEDA worth the splurge?
We certainly think so! AVEDA’s beautiful, botanical line is a longstanding favourite among professionals and beauty-lovers alike. That’s why we feel confident in saying your AVEDA purchase is well worth the money. With gentle formulas, a focus on mind–body wellness, lack of animal testing, and a stellar reputation, AVEDA gives you the most out of your every purchase. Check out our full selection of AVEDA products to find your new favourite skincare or haircare solution or read on to find out what AVEDAs Best Sellers are and how to use them.
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