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Welcome to 3ina. The independent ethical beauty brand, paraben and cruelty free.


Championing freedom of self expression with it's highly pigmented and long lasting formulas all made in Europe; an attitude anchored to real honest beauty with its genderless makeup and never airbrush looks; to inclusivity as opposed to an aesthetic.


3ina is a movement for body positive vs negative insecurities. A community for peer to peer support, never peer pressure.


Welcome to the democratisation of luxury beauty. Welcome to Mina. Adore Beauty is an official stockist of 3INA.

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Recent reviews on 3INA products

3INA The Eyeshadow3INA The Eyeshadow
3INA The Eyeshadow

Great Single Shadow

These eyeshadows are a great deal for the price! You get so much product - also it applies beautifully and has a decent pigment payoff.
3INA Fireworks Holiday Gift Set3INA Fireworks Holiday Gift Set
3INA Fireworks Holiday Gift Set

Love this!

The copper mascara is a bit much for me but fun if you're into festival looks. I love the golden eyeshadow though! It's a gel-like texture, doesn't crease and is so beautiful! Value for money for sure
3INA The Matte Lipstick3INA The Matte Lipstick
3INA The Matte Lipstick

obsessed with the formula!

Such a creamy formula, great texture and super pigmented!
3INA The Cream Eyeshadow3INA The Cream Eyeshadow
3INA The Cream Eyeshadow

super creamy

Super creamy, super pigmented and lasts a very long time without smudging

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