Who would have thought a stretch mark cream would turn out to be the anti wrinkle breakthrough of the decade! StriVectin -SD was originally sold in maternity shops and high-end speciality stores as a stretch mark treatment cream, targeted at pregnant women. In an unusual turn of events, an underground "movement" took shape as women used the product on their faces and shared their amazing success stories about StriVectin's ability as a beauty product to reduce the appearance of fine lines, wrinkles and crow's feet. StriVectin -SD has become a worldwide phenomenon and the no. 1 anti wrinkle cream in Europe.