PRIORI®, The Anti-Ageing Authority, is the most innovative source of anti-ageing science and proprietary patented technologies that are simply not available through any other professional skincare brands for the professional skincare market worldwide. Providing beauty professionals with unparalleled treatments and anti-ageing regimens, to experience a whole new level of skin rejuvenation beyond traditional cosmeceuticals.
PRIORI® comes from the Latin phrase "a priori" meaning from cause to effect. The name superbly describes our theory on the proper treatment of skin ageing—from its source, thereby delivering the best effect. This is why PRIORI® should be your PRIORITY when it comes to skincare therapy.
The Story Behind CoffeeBerry®
Antioxidants are among the most popular anti-ageing "cosmeceuticals" in the marketplace and have become the worldwide skincare anti-ageing leaders. Plants have developed unique antioxidant cellular defenses against free radicals, oxidative stress and ageing because they are literally "stuck in the sun," lacking the mobility of animals to relocate to less toxic environmental stress when needed. Being cultivated in the warmer sundrenched equatorial regions of our planet, the fruit of the coffee plant, or the coffee cherry as it is known, has developed superior free-radical defense compounds. These super-rich defense compounds are potent antioxidants, known as polyphenols, and the whole coffee cherry contains the most potent botanical mixture yet discovered, thus providing even more free radical scavenging health benefits than green teas, fruits or vegetables.
Based on this knowledge, our scientists developed the world's first and unique mycotoxin-free whole coffee cherry extract—CoffeeBerry®*. Unlike traditional coffee bean extracts which have been used in cosmetics for many years, CoffeeBerry®* is the patented extract of the whole coffee fruit, which has been scientifically researched, clinically proven, and endorsed by both the pharmaceutical industry and the medical profession worldwide!
A breakthrough compound and close relative of Coenzyme Q10, Idebenone’s effects as an ingredient of PRIORI skin care products are two-fold: firstly, it helps to visibly minimise existing wrinkles, lines and hyperpigmentation caused by free radicals, pollutants, smoking, UV rays and stress; secondly, it works to protect the skin from further damage and premature ageing.
AHAs are natural skin exfoliators. Our skin is constantly renewing itself by a natural process of cell turnover. As we age, the process slows down, dead cells back up in our outer skin layer, the skin becomes dull, sallow, coarse, and is prime residence for fine lines, wrinkles and uneven skin tones. AHAs exfoliate the skin and help return skin cell exfoliation to its natural youthful rate, diminishing the appearance of fine lines, wrinkles, uneven tones and restoring a more youthful, radiant glow to the skin.
AHAs are moisturisers. Unlike typical moisturisers that act by forming an occlusive barrier on the skin to prevent excessive skin moisture evaporation, AHAs moisturise by "signalling" the skin cells to increase production of the natural moisture-binding substance found in the extra cellular matrix—Hyaluronic Acid or HA (not to be confused with AHA). HA can bind thousands of times its molecular weight in water. HA is the skin's natural moisture-retention substance. AHAs moisturise the skin at the cellular level, from the INSIDE OUT!