Napoleon Perdis has always sought to democratize make-up ever since picking up his first brush at the age of 13 to help his glamorous mother prepare for an evening out. Fast forward to 1995 and the opening of his first concept store on Sydney’s Oxford Street, boasting a full cosmetics collection. Vivid, vivacious colour soon became his trademark, and Napoleon’s reputation soon propelled him into editorial work for magazines and television, allowing him to spread his glamour gospel and make trends accessible for all.
Napoleon has received many accolades for his contribution to the beauty business. Most recently, the brand was awarded a prix de marie clare award for Best Australian Beauty Brand. Napoleon was also awarded an ELLE Genius Award from US ELLE magazine and the International Achievement Award from the prestigious Fashion Group International for being a leader in his field.Napoleon and his creative team have become backstage regulars at numerous Fashion Weeks where they work with the industry’s top designers to create and communicate the trends of the season. While the Napoleon Perdis philosophy is strongly influenced by fashion, the brand is about runway and reality. It’s about celebrating and elevating your natural beauty with confidence-building products. Products boast built-in educators and pro-tips and are charged with a feel-fabulous! message of female empowerment.
Education is another important part of the Napoleon Perdis DNA. Napoleon launched the first Napoleon Perdis Make-up Academy in 1993 and there are currently five campuses in Australia and one in California. In 2011, Napoleon penned a successful makeup manual, Forever Flawless.
Today Napoleon Perdis has 73 concept stores and over 4,500 point-of-sale locations in Australia and New Zealand, including a strong presence in both David Jones and Myer (as of October 2013) nationally. In the United States, the brand has two concept stores and is retailed at Bergdorf Goodman, Neiman Marcus, Nordstrom, Dillard’s and Ulta stores across the country, and at select independent retailers, including Planet Beauty and Dermstore.com.
Napoleon launched a second cosmetics line in 2008, exclusive to Target USA and Australia, and now also available at Big W. Inspired by the notion of California cool with exuberant colours, clever packaging and the spirit of glamour on the go. The collection is 98% paraben-free and boasts organic benefits and recyclable packaging for the most discerning glamazon.
In 2012, Napoleon launched his Napoleon Perdis Life.Style brand: a unique retail offering which showcases Napoleon’s love of art, interior design, homewares, fashion, and accessories and reveals another side to the man as a passionate collector and curator. Life.Style is currently located in Sydney’s Woollahra and Melbourne’s South Yarra.