Mirenesse

Mirenesse founder Irene Patsalides was just like millions of women—sick of makeup that didn’t do what it said it would do. From mascara that clumped, to concealers that didn’t cover a thing, there were a lot of products out there that j ... read more >>

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Mirenesse founder Irene Patsalides was just like millions of women—sick of makeup that didn’t do what it said it would do. From mascara that clumped, to concealers that didn’t cover a thing, there were a lot of products out there that just couldn’t live up to their claims.


As a 25 year old pharmacist and cosmetics chemist, Irene decided to do something about it. So Mirenesse was born - a line of beauty products that really worked and lived up to their claims.


Mirenesse is proud to be an Australian company, creating cosmetics for Australia and the rest of the world. Bestselling products include Mirenesse Secret Weapon Mascara, Mirenesse iCurl Heated Lash Curler, Mirenesse Matte Liquid Silk Foundation and Mirenesse Velvet Lip Lift Moisture Shine. Mirenesse mascara and other products have won numerous awards, including international awards for Favourite Mascara brand as well as Reader’s Choice Awards in the Australian Beauty Awards. Mirenesse is currently Australia’s #1 online beauty brand.


Mirenesse products are free from parabens, mineral oil, alcohol, synthetic fragrances, and petroleum. Instead, the brand incorporates high quality organics and professional concentrations of actives. All products are clinically tested, hypoallergenic, and cruelty free. Mirenesse takes it one step further by using recyclable and/or refillable packaging for all of their products. 

Mirenesse cosmetics have attracted a strong and loyal following since their launch in 1999, winning many makeup awards including Best Prestige Lipstick, Best Prestige Mascara (Secret Weapon Mascara), and Best Prestige foundation.