First Aid Beauty

Free from harsh chemicals, allergens, phthalates, alcohols, fragrances, artificial dyes, and parabens, First Aid Beauty products have your skin’s best interest in mind. Some of the brand’s products, geared towards specific skin issues like ec ... read more >>

First Aid Beauty | Skincare Range | Official Stockist

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Free from harsh chemicals, allergens, phthalates, alcohols, fragrances, artificial dyes, and parabens, First Aid Beauty products have your skin’s best interest in mind. Some of the brand’s products, geared towards specific skin issues like eczema and acne, even have the FDA-approved seal for over-the-counter products. FAB product formulations are not only effective—they are gentle enough for the most sensitive types of skin.


The brand was founded by Lilli Gordon who was fed up with products that didn’t work and ingredients that wreaked havoc on her sensitive skin. She wanted to find a way to create products that work but that are also luxurious. With Dr. Robert Buka, a certified dermatologist, on board, Lilli and First Aid Beauty set out to research and thoroughly test possible ingredients for their products. The goal was to use therapeutic ingredients to heal everyday skincare and beauty problems while at the same time avoiding greasy, bland products. First Aid Beauty continues to rigorously test ingredients to formulate innovative products. The brand also believes in keeping packaging simple so that your money is well-spent on the products themselves.


First Aid Beauty reviews prove the brand’s vision and products have been well-received. Customers of the brand appreciate the effectiveness of the products and the brand’s commitment to healthy, non-irritating ingredients. 

In 2009, Lilli Gordon launched First Aid Beauty (AKA FAB). Lilli, a beauty industry veteran, found herself surrounded by products that worked but felt like medicine, felt great but were not effective, or smelled wonderful but made her sensitive skin red and irritated. Lilli created First Aid Beauty to provide highly effective yet luxurious products that treat everyday beauty and skincare challenges.