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Overview
Amplifying Shampoo’s gentle suds thoroughly cleanses the hair and scalp while providing lift and body to tired, fine and limp hair. The naturally derived ingredients from coconut oil create the rich lather while Natural Guar (a legume) naturally lifts and adds volume. This unique formula is perfect for all hair types. It will protect the hair’s integrity while completely eliminating dirt, oil and styling residue: the sources of dull hair reduced shine and impaired manageability. Hair will feel clean, shiny and full of body. Even color treated hair will be able to sustain longer lasting results.
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Ingredients
Water
Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, Disodium Laureth Sulfosuccinate, Myristamine Oxide, Sodium Cocoyl Glutamate, Glycol Stearate - these ingredients compose the cleansers (surfactants) in the shampoo – they are derived from Coconut Oil and are well known to be used in natural products since they are not harsh.
Guar Hydroxypropyltrimonium Chloride is a derivative of Guar Gum. Natural Guar comes from a drought resistant annual legume grown mostly in India, Pakistan and the US. It is used in foods and natural cosmetics. This derivative is a volumizing ingredient that gives hair natural lift and buoyancy without stiffness.
Tetrasodium EDTA is used as a chelating agent to help the stability of the product. It is used as a food preservative and in Chelation therapy.
Extracts of Blue Algae, Mango, and Kiwi are used to protect the hair. Algae help to strengthen the hair shaft while Mango and Kiwi moisturize.
Orchid, Oat, Cucumber, Burdock, Ivy and Fenugreek extracts are added to keep hair strong, shiny and healthy.
Shea Butter and Cupuacu Butter aid in moisture retention. There are no chemicals used in the extraction of the plants or fruits used in these products - extracts and butters are produced using distillation or cold-pressing of the fruit/nut.
Soy, Wheat and Rice proteins and Amino Acids are used for their ability to help repair hair and protect it from damage caused by combing, heat and other mechanical procedures.
Panthenol (Pro-vitamin B5) derivatives, vitamin A (Retinyl Palmitate) and Vitamin E (Tocopheryl Acetate) all are added to protect and nourish hair. Panthenol adds shine and thickening properties.
Amodimethicone is a silicone derivative used to smooth and protect hair form heat damage.
Other ingredients:
Phenoxyethanol, Benzyl Alcohol, & Sodium Benzoate preservatives are used to protect the consumer from bacterial contamination in handling the product. The preservatives used in this product are on the Ecocert positive list and are used in natural and organic products.
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Directions
Apply a small amount to wet hair and work into a rich lather. Rinse thoroughly and repeat if necessary. Follow with David Babaii for Wildaid Amplifying Conditioner.
