People for Ethical Treatment of Animals (PETA), the largest animal rights organisation in the world, has proudly accepted KEVIN.MURPHY to be listed as one of their recommended 'Cruelty Free' companies.

PETA only accepts companies (after lengthy research into their practices) that are dedicated to producing products that do not harm, nor test on animals.

Look out for KEVIN.MURPHY to be posted on PETA.org as well as being listed in the pocket sized "Cruelty-Free Shopping Guide".