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Men Need Care (and clear skin) Too!

The days of soap and water are long gone – the men of today demand much more when it comes to personal care. But the scarcity of products just for men has them borrowing (even stealing) from their mothers, sisters and girlfriends. To the rescue comes Anthony Logistics For Men – a pioneer in men’s skin, bath and body care.

Anthony Logistics For Men, consisting of 26 products, is currently the largest men’s personal care line. Each product in the four core areas of hair, face, shave and body is exceptionally tailored to men, from practical packaging and user-friendly directions to the fragrance-free blends and multi-benefit ingredients.

Founder and President Anthony Sosnick created the line after several years of extensive product and marketing research. Having recognised a void of men’s care in an otherwise all-inclusive market, Sosnick set out to deliver just what the modern male is looking for: a multi-functional skin care system that is quick and easy to use.

Education being the pillar of the company, Anthony Logistics For Men intends to provide men with the necessary tools and information to maintain healthy personal care habits. With products ranging from a Moisturising Sport Stick with SPF15 to Sea Salt Body Scrub, Anthony Logistics For Men is the ideal collection of men’s grooming products – men need not venture over to the ladies beauty counter ever again. 

Groomed For Success: Introducing Anthony Sosnick, Creator of Anthony Logistics

Truman was a haberdasher before his career, Tom Clancy was an insurance salesman and Anthony Sosnick… he was a real-estate developer. Some people take a while to find their niche, but come in with a bang.

Anthony Sosnick, creator of the premier men’s skincare, bath and body line Anthony Logistics For Men, spent nearly ten years at Redico, a Michigan-based real estate development firm. As partner and vice-president, Sosnick was a key player in expanding sports and entertainment venues and commercial real estate throughout the United States.

Armed with his savvy business sense, invaluable work experience and a fiery entrepreneurial spirit, Sosnick decided to venture into the personal care arena. As a grooming-conscious consumer, he had searched endlessly for a full collection of men’s products in a market geared towards women. Dismayed by the lack of choices, he set out to personally deliver a head-to-toe men’s grooming line to the modern man.

After two years of extensive marketing and product research, hundreds of surveys, worldwide focus group studies, and over 500,000 distributed samples, Anthony Logistics For Men was born. With a meticulous approach towards perfection, Sosnick developed the line based on direct feedback on the specific concerns and needs of men – right down to their preference for oversized tubes and fragrance-free blends.

The line, consisting of 26 products, is broken down into four core areas of face, hair, shave and body. Each product is designed with natural ingredients and essential oils that are specifically beneficial to men’s skin.