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ModelCo
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ModelCo is a cult beauty & cosmetics brand based in Sydney, Australia and is the creation of former model agent Shelley Barrett. ModelCo creates premium beauty and makeup products for high demand consumers that are quick-fix, multi-purpose and unique. ModelCo’s formulations, applications & packaging are revolutionary and of a premium quality. Each ModelCo product cleverly combines cutting-edge creativity and technical innovation.
ModelCo launched onto the market with the phenomenally successful LASH WAND Heated Eyelash Curler in 2002. ModelCo's cult range of cosmetics have made the company a trailblazer in beauty worldwide by being the first-to-market with a range of unique products never seen before. The staggering success of ModelCo’s first two creations, LASH WAND Heated Eyelash Curler and TAN Airbrush in a Can experienced phenomenal world-wide recognition and sales, and represent innovations that have transcended convention & changed women's lives forever.
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