About adorebeauty.com.au

adorebeauty.com.au arrived on the web way back in April 2000, the brainchild of self-confessed "beauty junkie" Kate Morris. Kate's goal: to make the hottest beauty brands available to beauty junkies all over Australia.

Buy cosmetics online from the best niche, prestige, department store and salon skincare, makeup and cosmetic brands including Aesop, Alpha-H, Benefit, Clarisonic, Clarins, Dermalogica, Jurlique, Lancome, Laura Mercier, Napoleon Perdis, OPI, philosophy and SK-II.

Added in 2006, the Adore Beauty Forum is as a place where beauty junkies can get together to discuss their latest purchases or reach out for advice. It’s where all the cool kids hang out!

Beauty IQ followed in 2007 to keep you up to date on the latest news in Australian beauty.  Find out what’s new, what’s hot and what’s not with regular updates from our correspondents.  (Got an idea for a story?  Let us know.)

Then followed Beauty Reviews to help our customers make an informed choice when buying products. Read reviews (and leave your own) for the brands and products you would love to try or simply love!

Put it all together and you get a very awesome online beauty destination where you can read, review, discuss and buy all things beauty.  And if that's not quite enough, you can even follow us on Twitter, Facebook and Pinterest. Looking forward to chatting with you soon!

As an official and authorised stockist of all the brands we carry, we make it easy to make the best choice for you with free shipping on all orders over $99, same day Melbourne delivery to select post codes, free samples and a price match guarantee. Now you can enjoy the best beauty products, anywhere, anytime with Adore Beauty.


Kate Morris had the inspiration for Adore Beauty in 1999 at the age of 21. Having grown up in Launceston, Tasmania
she had always bemoaned the fact that all the hottest beauty products mentioned in the magazines were only available to those who lived in the big cities.

So what did she do? After studying a Bachelor of Business at Monash University while working on the cos metic counters part-time, Kate was inspired to create an online beauty boutique that would allow women everywhere to access the best products, anywhere, anytime. And voila! adorebeauty.com.au was born!


Recent press for Adore Beauty:

PRIMPED.com.au - Guest Blog - "10 Things No One Tells You About Being An Online Beauty Queen" (March 2010)

InternetRetailing.com.au - Women in IR (June 2009)

BeautyEditor.com.au - Beauty Expert Profile - Kate Morris (Jan 2009)

SmartCompany.com.au - "Web 2.0: Just another distraction for SMEs" (July 2008)

SmartCompany.com.au - "Forums: Get it together" (July 2007)

Today Tonight, "Internet beauty myths" (May 2007) - watch the video (Windows Media Player required)

Sunday Magazine, April 4, 2010

The Sunday Age, April 13 2008

New Idea, May 2008